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Branding Guidelines

Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Veo while respecting our brand and legal/licensing restrictions.

Our Logos

Download our logos

Logos -
Do’s and don’ts

Logo

Don’t use coloured versions. Use black or white version.

Backgrounds

All four core colours can be used as backgrounds. Make sure you use the right logo on top.

 

Brand name

VEO IS ONLY ALLOWED WHEN ALL CAPS.
If not then it’s spelled Veo.

Examples

Veo is a footballer's best friend.
VEO IS A FOOTBALLER'S BEST FRIEND.

Our core colours

Active Green
HEX #3DD64F, RGB 61, 214, 79 CMYK 71, 0, 84, 0
Calm Green
HEX #093E14 RGB 9, 62, 20 CMYK 100, 0, 100, 69
Black
HEX #000000 RGB 0, 0, 0 CMYK 60, 40, 40, 100
White
HEX #FFFFFF RGB 255, 255, 255

Core colours: 
Do’s and don’ts

Text

Don’t use the greens for text in the base layer. 
Use black or white.

Backgrounds

All four core colours can be used as backgrounds and surfaces. Make sure you use the right colour text on top.

 

Secondary colours

Active Blue
HEX #B2DDE5 RGB 178, 221, 229 CMYK 32, 0, 1, 0
Calm Blue
HEX #16275A RGB 22, 39, 90 CMYK 100, 66, 0, 76
Active Purple
HEX #D8C5FC RGB 216, 197, 252 CMYK 22, 32, 0, 0
Calm Purple
HEX #382460 RGB 56, 96, 36 CMYK 98, 97, 0, 49

Secondary colours

Active Pink
HEX #FBC6CF RGB 251, 198, 207 CMYK 0, 25, 0, 0
Calm Pink
HEX #661A40 RGB 102, 26, 64 CMYK 26, 100, 0, 57
Active Red
HEX #FB4C4C RGB 251, 76, 76 CMYK 0, 89, 66, 0
Calm Red
HEX #580F21 RGB 88, 15, 33 CMYK 5, 100, 50, 74

Secondary colours

Active Orange
HEX #FF8133 RGB 255, 129, 51 CMYK 0, 62, 97, 0
Calm Orange
HEX #701C00 RGB 112, 28, 0 CMYK 0, 82, 92, 42
Active Yellow
HEX #F4EE34 RGB 244, 238, 52 CMYK 5, 0, 78, 0
Calm Yellow
HEX #6A401B RGB 106, 64, 27 CMYK 11, 64, 89, 61

Secondary colours: 
Do’s and don’ts

Text
Don’t use the secondary colours for text in the base layer. 
Use them only as background or container colours, with black or white text on top.

Combining colours

You’re free to mix and match the duos, but always combine an active with a calm colour. Never two actives or two calms for the base layer of the brand.

   

Typography

Veo uses two typefaces. A display typeface for headlines that strikes the perfect balance between friendly and sporty, combined with a functional typeface for body copy that hints at the technical backbone of Veo.

If you want to use our font please reach out to some@veo.co

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